Company X experienced a significant loss of market share over a number of years. To strengthen its market position, the company decided two years ago to increase the percentage of total revenue devoted to research and development. The following year, the company's market share increased by 10 percent. In response, company management further increased the amount of money devoted to research and development.
Which of the following investigations is most likely to yield significant information that would help evaluate whether the company's decision to further increase the research and development budget was warranted?
A)Determining how many new products the company has created over the past year
B)Determining the percentage of revenue that other companies devote to research and development
C)Determining whether any of the company's competitors have withdrawn from the market in the past two years
D)Determining the maximum percentage of revenue that the company can devote to research and development without affecting the company's production budget
E)Determining whether all of the company's new products have fared equally well in the marketplace
OA: C
My Concern :
Even if any of the competitors of the company have withdrawn from the market, that doesn't necessarily mean that the market share of the company will increase only because of that reason.
Lets suppose that in 2000 - Total competitors=X,Y,Z
2001-Company increase the percentage of total revenue devoted to research and development.
lets say that at the same time Z opted out of market.
How are we supposed to assume that the increase can be attributed to Z's opting out of the market. It could very well be due to just change in R&D policy.
When we consider the other extreme i.e. when none of the competitors withdrew, even then the increase in X's revenue could be attributed to R&D policy.
This means the reason for revenue increase in both the extreme cases can be attributed to R&D. This kind of deviates from the general answer choice of an Evaluate question in which both the extreme cases should provide polar opposite answers.
Please clarify whether the reasoning I provided is appropriate.