Mourdet Winery vs Danville winery

[poonamchiK]

Mourdet Winery: Danville Winery's new wine was introduced to compete with our most popular wine, which is sold in a distinctive tall, black bottle. Danville uses a similar bottle. Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead.

Danville Winery: Not so. The two bottles can be readily distinguished: the label on ours, but not on theirs, is gold colored.

Which of the following, if true, most undermines Danville Winery's response?

(A) Gold is the background color on the label of many of the wines produced by Danville Winery.

(B) When the bottles are viewed side by side, Danville Winery's bottle is perceptibly taller than Mourdet Winery's.

(C) Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements.

(D) It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle.

(E) Many popular wines are sold in bottles of a standard design.

I chose E. Pls explain why E is wrong.
highlight this to see correct ans D .

[tim]

D is telling us that consumers may look only at the general shape and design of the bottle rather than paying careful attention to the label. This clearly undermines Danville's argument. On the other hand, E does nothing to undermine the argument. Thus it is wrong..

[poonamchiK]

Thx, tht makes sense.
P

[jnelson0612]

Thanks!

[NARENDERK266]

Hi

option D is only talking about occasional purchasers but the Mourdet Winery's contention is "Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead", so it thought it is Out of scope choice.

Option E says that many wines are sold in standard design hence reducing force of reasoning that gold color label is enough to distinguish Danville Winery's bottle.
Please explain what is wrong in my reasoning.

Regards,
Narender

[Crisc419]

Hi

option D is only talking about occasional purchasers but the Mourdet Winery's contention is "Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead", so it thought it is Out of scope choice.

Option E says that many wines are sold in standard design hence reducing force of reasoning that gold color label is enough to distinguish Danville Winery's bottle.
Please explain what is wrong in my reasoning.

Regards,
Narender

The issue is about whether customers can distinguish the wines of Mourdet Winery from the wines of Danville Winery, the information about other producers is irrelavant to this issue.

[RonPurewal]

option D is only talking about occasional purchasers but the Mourdet Winery's contention is "Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead", so it thought it is Out of scope choice.

you should try never to use vague phrases like "out of scope choice". at the end of the day, that phrase doesn't really MEAN anything—and it allows you to continue using sloppy or inexact reasoning.

WHY didn't you think this choice was relevant?

"occasional purchasers" are customers just like any other customers, so i'm not sure why you would think that isn't important. why, SPECIFICALLY, did you eliminate this choice?

[AjiteshA878]

I also chose E.

Reasoning - 0ccasional buyers will minority customer segment, and the regular buyer will have more impact on the outcome.

I was also tricked by use of "many popular wines" - I was already done with 4 options without any success and "many" was attractive, given my issue with occasional (similar to "some")

My question - How can I avoid these traps (if they are genuine traps and not my mistake)?

[Sage Pearce-Higgins]

Good question - we need to work out how to avoid similar traps in the future. First of all, beware of your own assumptions. How do you know that occasional customers constitute only a small part of the sales? We don't have any information about that. Also, be careful of applying a single word blindly. Sure, we have "many customers" in the argument, but that's completely different from "many wines" in answer E. In fact, GMAT often repeats words (but with a different meaning) as a trap. The key is to know what you're looking for before you start checking out the answers. I would think "Hmm, so I'm looking for a reason why the gold labels won't stop people buying the different wine."